Marketing collateral & advertising
Brochures, catalogs, newsletters, manuals, etc. are created with 4 things in mind:
- Have we chosen the best media to communicate to our target audience?
- Is our message clear?
- Are we representing the company, product and/or service, graphically and in writing, as best we can?
- Is our design consistent with our other materials?
Stationery
The letterhead, business cards, envelopes, forms, memos, note cards, etc. should support the brand by clearly presenting the company's logo and identity.
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