Print Design: Developing a fake advertisement
by Joey at 12:32 pm
In this tutorial, we’re going to create a classic, elegant clothing ad. First we start out with an image. We’ve selected an iStockphoto.com image.
Now, we will crop the image to be 8.5 inches wide and 11 inches tall. Now that we’ve cropped the image, we want to change it to a grayscale image. Once the image is black and white, we go to Image – Adjustments – Levels (Command + L). We adjust it to where it is slightly overexposed.
We want to give it a lens blur, so using the Quick Mask tool (Q) we use a brush to draw an oval around the image, leaving the edges exposed. Now by hitting the Q key again, you should see a selection marquee going around the area you selected. To give it a lens blur, go to Filter – Blur – Lens Blur. Once the dialog box comes up, adjust the setting to your liking. Once the lens blur is done rendering, we go back to our image. As you can see, the top left and bottom right corners are blurred.
Now it’s time to add some other art elements and our text. First, draw a black rectangle. Duplicate the layer and do that consecutively to create a pattern. Once you have a pattern you like, you can duplicate the layer and stack it below.
Between the two layers, you can add your text. Make sure it is to the right of the man’s face in the blank area on the photograph. In this instance, we have selected to use a font called Kontrapunkt. We just type in a random name for effect.
Now the two pattern layers are a little too dark for our advertisement. So we keep the blending mode on normal, but change the opacity to 20%.
And finally we have a fake advertisement ready for publication.
Tags: ad, advertisement, clothing, graphic design, photoshop, print design
